Briefs


Crisis Management: When Do You Need Communications Help?

Just as lawyers defend clients in a court of law, crisis management firms defend clients in the court of public opinion. When sudden and unexpected events threaten the reputation or integrity of a high profile organization or prominent individual, crisis managers like Digital Strategies develop plans to respond meaningfully and very rapidly. If the first time you think about a …

Managing Internet Harassment and Stalking- An Overview of Options

A client of mine has been faced with a multi-yearlong effort to smear and harass her in social media, using hundreds of posts like those accompanying this article but vastly more explicit. She is the spouse of a celebrity, and like many such people, small groups of serial stalkers have decided that she is fair game, including harassing her over …

Crisis Management and Messaging in the College Admissions Scandal…

In the first days of the U.S. Attorney’s charges against parents and coaches in the current “Varsity Blues” college admissions scandal at USC, UCLA, Yale and other schools, media coverage has been predictably negative and hyperbolic. Those who have been criminally charged have been subjected to the full force of the government’s ability to attract publicity. They are being punished …

A Beginner’s Guide to Website Speed Optimization & SEO

Lightning-fast page load speed amplifies visitor engagement, SEO, retention, and boosts sales. Instantaneous website response leads to maximum conversion rates, and every 1 second delay in page load decreases customer satisfaction by 16 percent, page views by 11 percent and conversion rates by 7 percent according to a recent Aberdeen Group research. The term page speed essentially refers to the …