The difference between strategic and crisis communications is that the strategic plan takes place before a crisis, and often averts it. The issue in business crisis is usually not lack of notice; it is lack of awareness of vulnerabilities on the part of senior management. This is certainly true of Boeing.
Online Reputation Management: The Three R’s of SuccessView Post
Lightning-fast page load speed amplifies visitor engagement, SEO, retention, and boosts sales. Instantaneous website response leads to maximum conversion rates, and every 1 second delay in page load decreases customer satisfaction by 16 percent, page views by 11 percent and conversion rates by 7 percent according to a recent Aberdeen Group research.
Just as lawyers defend clients in a court of law, crisis management firms defend clients in the court of public opinion.
Anonymity breeds contempt, and social media is the breeding ground for often virulent harassment, propagated by individuals and groups relying on their ability to remain unknown.
In the first days of the U.S. Attorney’s charges against parents and coaches in the current “Varsity Blues” college admissions scandal at USC, UCLA, Yale and other schools, media coverage has been predictably negative and hyperbolic.
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