The difference between strategic and crisis communications is that the strategic plan takes place before a crisis, and often averts it. The issue in business crisis is usually not lack of notice; it is lack of awareness of vulnerabilities on the part of senior management. This is certainly true of Boeing.
Just as lawyers defend clients in a court of law, crisis management firms defend clients in the court of public opinion.
In the first days of the U.S. Attorney’s charges against parents and coaches in the current “Varsity Blues” college admissions scandal at USC, UCLA, Yale and other schools, media coverage has been predictably negative and hyperbolic.