Robust Campaigns to Move Public Opinion


Whether dealing with legislation, regulation, or litigation, Digital Strategies has a 20 year track record of success in advocating the positions of our clients.

We have deep experience working in State Ballot Initiatives, federal and state legislation, AG investigations and the resulting litigation, and dozens of other complex circumstances.

We operate fluidly as part of a team that usually includes inside and outside counsel, lobbyists, advisory firms and others. We smooth the path or our client’s positions by moving public opinion to our side.

Some of our toolsets commonly integrated into these efforts include:

  • Total Message Strategy
  • Rapid Tactical Website Development
  • Social Media Strategy & Management
  • Earned Media Pitching and Tracking
  • Media Training
  • Digital Media Buying and Tracking
  • Fundraising
  • Legislative & Regulatory Outreach technology by email, text message and phone
Ohio SB404 was defeated through our advocacy

Ohio 404 Advocacy

Consumers wishing to sell their unneeded Life Insurance through third party transactions were under attack through Ohio legislation that would have essentially ended their ability to do so. The bill was significantly modified to preserve the rights of life insurance owners.

Key Elements:

  • Tactical Website
  • Editorial Board briefings through Ohio
  • Grassroots “Call Your representative” System

HR 3221 Suppliers for Housing Advocacy

A digital activism strategy and execution plan to pass HR3221(“Housing and Economic Recovery Act of 2008”) to support homeowners and the housing industry at their height of the foreclosure crisis. This effort was successful.

Key elements:

  • Tactical Website
  • Direct Congressional Digital Outreach
  • Digital and Radio Advertising

HR3221 was signed into law through our advocacy
We developed the plan to mitigate a State Attorney General Investigation

Confidential A.G. Investigation

Our client was the target of a politically motivated Attorney General’s criminal investigation. Our work to mitigate resulted in all charges being dropped.

Highlights

  • Tactical Website
  • Targeted Social Advertising
  • Media Briefings & Videos